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Email marketing that runs itself, inside rules you set.
Set up a Newsletter Program once: the audience, the schedule, the voice. GearHead drafts and sends each issue exactly as approved. If anything material changes, it stops and asks you instead of sending. Pause or revoke the whole thing anytime.
Most "AI email marketing" asks you to trust a black box with your send button. Newsletter Programs work the opposite way. A Program is a standing authorization you define and approve: this audience, this schedule, this kind of content. GearHead only sends inside those lines. If the audience changes, the schedule shifts, or a draft gets materially edited, GearHead stops and asks instead of sending. And one-off campaigns never auto-send at all: they are always pushed to Mailchimp as drafts for you to review and fire yourself.
What it does for you
How Programs keep you in control of the send button.
A plan you approve first
Every Program starts as a written plan: who gets it, when it goes, what it covers, what voice it uses. Nothing runs until you approve that plan. The approval is the contract GearHead works inside.
Every issue drafted in your voice
Each occurrence is drafted from your business memory: what you shipped, what changed, what your audience cares about. Grounded in your actual company, not generic newsletter filler.
Stops and asks on material change
A Program sends exactly what was approved. If the audience shifts, the schedule moves, or a draft is materially edited, GearHead does not send. It stops, shows you the change, and waits for your call.
Pause or revoke anytime
A Program is a standing authorization, and standing means revocable. Pause it for a month, edit the plan, or kill it outright. The moment you pause, nothing sends.
One-offs are always drafts
One-off campaigns never auto-send, full stop. GearHead writes them and pushes them to Mailchimp as drafts. You review, you press send. The only thing that sends on its own is an approved Program, exactly as approved.
A record of every send
Each occurrence is logged: what was sent, to whom, when, under which approved plan. When you ask "did the July issue go out?", the answer comes from the record, not from memory.
From setup to running in minutes
Describe the newsletter you want
"A monthly update to active clients about new work and one useful tip, first Tuesday, friendly but professional." GearHead turns it into a written Program plan.
Approve the plan
Review the audience, schedule, and content approach. Adjust anything. Your approval is what authorizes the Program to run.
Review the first drafts
GearHead drafts each occurrence from your business memory. Early on, review every issue. As trust builds, let approved issues flow on schedule.
Stay in control
Pause, edit, or revoke anytime. Any material change to audience, schedule, or content stops the sends until you weigh in.
Who's using Newsletter Programs
The monthly client letter that actually goes out
Every owner means to send a monthly update. Few do. A Program drafts it from what actually happened that month, on schedule, in your voice, and sends only what you approved.
Client newsletters at scale, without the risk
Run a Program per client, each with its own approved audience, voice, and schedule. The stop-and-ask rule means no client ever gets a send their account manager did not sanction.
Weekly specials, drafted from real inventory
A weekly Program drafts the specials email from what is actually in stock and moving. The occasional big sale? That is a one-off, and one-offs always land in Mailchimp as drafts first.
Donor updates with a paper trail
Quarterly donor letters run as a Program with every send logged: what went out, to whom, under which approved plan. The board asks, the record answers.
Your newsletter, on schedule. Your rules, enforced.
Book a walkthrough and we will set up a real Program plan for your business live, and show you exactly where the stop-and-ask lines sit.